Your Going to Love this Party!

Your Going to Love this Party!

Click Here and view the introductory video.
Your going to love this party!

AlbinoPhant Introduction

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This is the official introduction of Princess Phant.

She is a character in our AlbinoPhant story.  As the “Martha Stewart” of  AlbinoPhant, Princess Phant will see that you understand the party and have a good time while you are here.  She will be posting to the official AlbinoPhant blog, once it opens in the next few weeks.  She is responsible to see that party hosts look like a hero for finding a Party We Do online.

Here is her story:

Welcome to AlbinoPhant!
Allow me to introduce myself: my name is Princess Phant. I’m the daughter of King Thibaw of Burma, and I just love gifts and parties! My father knows this, which is why he’s put me in charge of presenting awards and making sure that your party is everything that you want it to be. So, if it’s OK with you, we’re going to be spending quite a bit of time together from now on…

Being a princess is not all about looking pretty and wearing jewels, you know. It’s also about parties. And gifts.

Princess Phant

Princess Phant

For years, now, I have attended solemn royal banquets and dances; I have worn the finest dresses and eaten the choicest meals; I have been given gifts from noble barons and handsome princes from all over the world. But sometimes it’s just all a bit too… well, stuffy. You know? And a princess likes to let her long, golden hair down sometimes.

Fortunately, my father is a good, kind man. He wants others to enjoy the pleasure of gift-giving and friendship as he does, and he also wants me, his beloved daughter, to have fun while performing my duties as a princess. So he lets me help with this sort of event. I suppose if this were America I’d be a party planner!

I will not only look out for players who deserve special recognition for their bantering skills and gift-buying prowess, but I will join in wherever I can. I know everything there is to know about this game by now! And I want to share my knowledge with you and help you to have the best AlbinoPhant experience imaginable. I’m here to make sure you and your guests have fun, and to give you advice and instructions if and when you need them.

Delighted to make your acquaintance. Let the party begin…

It is exciting to be part of the leading edge of the online social experience. It is gratifying to read blogs from industry leaders that confirm that we are on the right track at the right time.

AlbinoPhant Online

AlbinoPhant Online

This was illustrated recently in a report by SocialTimes and Kristen Nicole that explained that games are moving toward social.

The PartyWeDo party game format is directly in the middle of this movement.

Kristen’s findings are that multi-player games are finding ways to give real-world tasks to players as a part of the competition. These social aspects are adding to the appeal of the games and building loyal followings.

We have absolutely proven the fact that taking a real-world activity and moving it into the online space adds to the social benefits of the experience.

When our family plays  AlbinoPhant, the white elephant party game, we complete many traditional tasks and competitions. We then use these tasks to socialize for nearly three weeks and create that magical social component of a party game.
Party activities have always used multiple players who are given specific tasks to create the fun. Party hosts know that when people play together at a party there is great social appeal. Party games just build a user-centric network around the activity and it creates a social experience.
The development of the online party game system seems to be making its debut at just the right time.

As the development team works hard on the REAL AlbinoPhant party site we continue to build some of the content that will enhance the party experience. We want you to take a look at our AlbinoPhant story and give your opinion.

The true history of white elephant giving is quite a bit different from what many believe.  White Elephants where the prized gifts of Siamese and Burmese royalty.  Our modern culture has mistakenly labeled things that have little value or that are useless as a white elephant.  That is wrong!

We have created a story that is close to actual white elephant history but with some twists to make the AlbinoPhant game more interesting.

This is not Grandma’s gift exchange party.albinophantfinallogosquare2

This is a different world.

A world where mighty kings and beautiful princesses and sacred customs merge with a modern-day party like no other. A world where fun and friendship mingle with anticipation and atmosphere.

A world where royalty rubs shoulders with… well, you and me.    

Welcome to AlbinoPhant: you’re going to love this party!

But first, a word of warning. Do not, under any circumstances, let King Thibaw hear you use the term “white elephant” in a disparaging tone.


Do you have any idea how valuable a white elephant is around these parts? To the kings of Burma and Siam, these sacred creatures have long been the most important members of the Royal Family. To mistreat a white elephant would be to bring disaster upon the kingdom; for a king’s white elephants to die would foretell the downfall of both king and country.

King Thibaw & Princess Phant

King Thibaw & Princess Phant

Does that sound like an exaggeration? Try telling that to Thibaw. Surely no royal white elephants in history can have received such extravagant care and devoted attention as those belonging to him… particularly his most prized and cherished elephant, Nibbana, who wears only the finest velvet robes, and dines from a golden trough while the sun sparkles and dances on the diamonds in his tusks.

If anything were to happen to Nibbana…

Well, you only have to look to the history books. King Mongkut of Siam would have been foolish to ignore the fact that his father and grandfather both died a very short time after the deaths of their white elephants. But King Mongkut was not a foolish man; and so it was that when his own white elephant became ill, he tenderly and devotedly nursed it back to health, thus prolonging his own life. That’s the sort of king you want, you see.

A gift of a royal white elephant is something to be treasured. It’s a sign of great favor – the king himself is presenting you with one of his most valuable possessions!  You will be the envy of everyone who knows you.
Throughout history, kings have sent out search parties to find these rare and priceless animals. They have presented them to other kings as marks of diplomacy. They have adorned them in royal finery and placed them in the care of only the most trusted senior officials. They have even fought over them.

Yes, Thibaw is extremely proud of his white elephants.

And more than that, he’s generous about awarding them to those he deems to be deserving of such an honor. Imagine the joy of receiving such a special gift from the king, presented to you by his beautiful daughter, Princess Phant!

So leave your faulty Western notions about white elephants behind you when you come into the presence of King Thibaw. When he presents you with a gift, there’s no way that this white elephant has just been hastily dug out of a dusty storage cupboard.

AlbinoPhant Palace

AlbinoPhant Palace

There are no recycled, unwanted items here – all in Thibaw’s kingdom know and respect this fine ancient tradition of giving thoughtful, meaningful gifts. After all, you know that’s what you’re going to receive. And if inspiration’s running low, you can always join the rest of the townsfolk at one of the special AlbinoPhant markets, where you can pick up a unique and fun gift to bring into the party. Be as proud as Thibaw is to be a part of this noble tradition of gift giving.

Respect it. Embrace it. And above all, enjoy it.

The first party activity of the PartyWeDo network is an online mimic of the traditional white elephant gift exchange.

The Online Party Network

The Online Party Network

Our development team is hard at work putting the site together.  In the meantime we are working on the introductory video and we thought we would share the first draft of the script and get your thoughts. Please read it over and give your opinion…

Do you get it?  Did it make you want to click through and find out more?

OK here goes:

Welcome to AlbinoPhant: you’re going to love this party!

Gift Sharing

Gift Sharing

AlbinoPhant invites you to a gift exchange party with an exciting new twist.
The idea is the same as before, and everyone knows the drill, right? You and your friends and family bring a gift to the party, you open the gifts, you steal them from each other, and you have fun together in the process.
Everyone loves a White Elephant Party! And, at AlbinoPhant, you can make the process of hosting and organizing a party more simple than it’s ever been before – because it’s all done online!

Starting a party is much easier on AlbinoPhant than at some local venue, because you can invite friends and family from all over the world. Everyone can make this party! No need to miss out. All your favorite people are just a click away from joining your party – so be sure to tell them that this is a real gift exchange, with a real gift delivered to their door at the end of it! No virtual gifts here – this is the real deal.

AlbinoPhant is designed to give you and your party guests some real fun, too, with a colorful

It is Online

It is Online

fictional setting to add a touch of magic to your party. There are stories, fun awards, even special AlbinoPhant markets where you can go and buy your gift for the party. The difference is that you don’t have to go out and face the crowds to do it; nor do you have to battle against traffic on the way to the party. It’s all right there on the AlbinoPhant site! Hey – if you feel like shopping or partying in your pajamas, that’s your call…

Let’s face it, social networks are how everyone keeps in touch, these days, and AlbinoPhant lets you share the experience with your other networks. Let friends follow what you’re doing at your party, and it’ll have the effect of making them sit outside the door listening to the fun and laughter spilling out! They won’t be able to wait for the next party so that they can join in too.

What we want you to understand is that AlbinoPhant is a real party, just like the traditional gift exchange parties you’ve been to in the past. It’s just… well, it’s better. It’s a complete



experience; it’s a competition; it’s a game; it’s a social get-together; it’s an online community; it’s a real party! And it’s right there on your screen. The action unfolds with every click of the mouse and tap on the keyboard. The AlbinoPhant website is your venue – but you are the host, and you and your family and friends bring the party to life.

Buy gifts, open gifts, pass gifts, steal gifts…

…all the while, having fun with your friends and family – AlbinoPhant is the perfect way to connect and keep in touch. It’s set up to let you enjoy all the banter, conversation, laughter and sharing that you’d find at any great party, so dive right in and be the joker, or the story-teller, or the tease, or whoever you’d normally be!

Every AlbinoPhant player will be able to keep up with the conversations on their page, and you

Players Page

Players Page

can make the most of the online setting to do things you couldn’t do at an ordinary party. Share links, pictures, video clips…
whatever you can use to add to the atmosphere of fun that makes a great AlbinoPhant party! Don’t just sit in the corner: come out of your shell and enjoy the party. And if you need an extra incentive, well… the more you share, the more likely you are to win a special award…

Social Party

Social Party

Take your party of friends online, or gather together those distant relatives for family fun and games. It’s all in one place, and it’s so simple to start your own party. Just click on the white elephant in the box to get started, and AlbinoPhant will manage the whole thing. Anyone can be a host – it’s easy!

Jump into this magical, mystical, and above all FUN world of ancient traditions and colorful characters, and connect with the people that matter to you. Share fun and games, stories and laughter, banter and gifts, just as you would at an ordinary White Elephant party, on a website that enhances your party experience and yet is so easy to use.

AlbinoPhant: you’re going to love this party.AlbinoPhant Logo

Someone has stolen my meaning of Party. They took its innocence and childlike excitement and I WANT THE Real PARTY BACK!party-family1

Before the word Party was co-opted, its sole meaning to me was to explain a supportive social experience among family and friends. It was innocent, fun and brought out the best in people. Now “Party” has become associated with binge drinking, sex and bad behavior.

I mostly like the Wikipedia definition of Party;

A party is a gathering of persons who have been invited by a host for the purposes of socializing, conversation, and recreation. A party will typically feature eating and drinking, and often music and dancing as well.

Socializing… Conversation… Recreation

These three words I associate with the word party. To me these are still innocent, fun and supportive.

I don’t see a thing wrong with the typical features explained by the wiki, when used in moderation (I am personally against drinking). What has happened over time is that we have pushed some of these fun features of a typical party toward bad behavior, and it saddens me.

My ranting about the loss of innocence for the word party may not do much to bring back the friendly socializing, conversation and recreation that define a party to me.

But I can do this: Provide a platform where these three purposes can grow in strength. It is my passion to build an online party network that gathers family and friends together in banter and fun. I can create an online space where a host can invite people to share in social conversation and engage in recreational activities. The goal is to support the many life events that have spawned a party and bring the fun online.

You can define Party as you might, but for me the party is a supportive social experience for connecting family and friends. How do you define party?

 I wonder if Henry Ford would have changed his business model if he had launched his car company in the Web 2.0 world.

There seems to be a mindset in social media that if you build it, advertisers will come. We think that advertising is a funding source without limits, as long as you produce the necessary eye ball count.

Using this business model Henry would have provided a new car to everyone who came in and filled out a profile on themselves. He could justify giving the transportation tool away for free because when the cars really catch on, and the volume scales; there will be millions of unique eyeballs watching these things drive around. He would dip into the bottomless pit of advertising dollars for the magnetic door-sign opportunities presented by these rolling billboards. He would tell marketers that all of his users give him great demographic information and he could even geo-target the cars in various communities and by their commuter habits.

Sure it costs a few grand to build a car, but Henry would make that up in no time using advertising revenue– Remember; millions of eyeballs will be exposed to the door-signs!

I had a college professor suggest that “nothing happens until someone sells something”.

That is probably why Henry Ford chose the “build it and sell it” business model rather than ad monetizing. I don’t think Henry would have told the press, “We will get to a business model sometime in the future; right now we are focused on building a solid automobile delivery platform”.

This economic downturn has highlighted the problems associated with an advertiser based business model in social network. As the budgets constrict in corporate America, the marginal networks are fighting for the advertising crumbs. Andrew Chen wrote a great piece on the weak foundation of many social network business models.

Andrew expresses his concern that these models will have trouble attracting growth capital as the advertising revenues go south. He worries about all those that don’t have a true business model or are waiting for the model to present itself. This is especial challenging when there are so many social sites that rely on ads and early-adopters to fuel their engines. Henry would probably be fine until Misters Chrysler, Buick and Toyota joined the door sign monetization band-wagon. Then they would all be heading to Washington for a bail-out!

Lucky for Ford, it launched during the industrial revolution and not the social awakening.

Ari Rosenberg, a media sales consultant shared some insight on the challenges of online advertising; but his concern was the volume of advertising presented on each page.

His conclusions would point to a different problem that Henry Ford would have experienced with is Ford 2.0 business model – Door sign clutter. If Henry’s cars where popular then he might be tempted to plaster on dozens of advertisement, thereby reducing the effectiveness of the system. Ether way, relying on the ad machine to power all networks seems destined for a bad bend in the road.

It seems reasonable to find a way to monetize a network through ether a “Selling-Something” business model, an “Offer-Freemium” business model or a “Subscribe-to-This” business model.

Any of these models have sales-fuel that keeps the economic engines running. The door-sign monetizing plan will not sustain a world of social networks.

But a Selling-Something plan works most every time.






There has been a lot of discussion on the blogs concerning paid content, endorsements and sponsorships. Forrester Research started the argument with a report on sponsored posts. Chris Brogan spooled up the discussion with the suggestion that being straight forward about intentions has worked for people like John Chow and Shoemoney. Chris had a lively group of comments from those on both sides of the fence. Marshall Kirkpatrick of Readwriteweb came out strongly against the practice suggesting that “paying bloggers to write about your company is a dangerous and unsavory path for new media”. Valeria Maltoni’s conversation856211 added thoughts on blog sustainability, transparency and development as we witness an evolving marketing system.

I see social media as a large post office box full of party invitations. This box is stuffed with varying invitations in appealing envelopes. You open them at your option and by reading the words on the card you make a personal choice. No one is looking over your shoulder so you can toss them or keep them. Most of the invitations that you receive are pretty straight forward and transparent. When the Tupperware party invitation is opened, you are aware that if you go, somebody at the party will be selling something. You can choose to attend the party, share in the fun and conversation and purchase product, or you can decline the invitation. The invitation to the White Elephant Gift Exchange states clearly that you must bring a $25 gift to the party. You can measure the advantages of the social banter, personal engagement and gift sharing against other investments of your time. These invitations, along with past party experiences provide you with the transparency to understand the intentions of the host.

The other underlying factor in choosing party attendance is the value you place upon the host of the party. If you have attended their parties in the past and found them duds, you probably would toss the invitation. On the other hand, some party hosts have a reputation of sponsoring a social explosion and you would be a fool to miss the date. The great hosts make a Tupperware or a White Elephant or even a knitting party worth the effort. Trustworthy hosts have earned their reputation by demonstrating that they bring added value to the party experience. They prove through their actions that they can sustain the value of the party even if there is selling involved. They send invitations that are clear in their intent.

If they choose to have a banner over the punch bowl that states, “Punch sponsored by Hawaiian Tropic”, you are free to ask the host why. An honest host would state that the company provided the punch free for you in exchange for displaying the sign. A well-trusted host could suggest that Hawaiian Tropic is their personal favorite and you would not be offended. A clever host would plan a party game that involved the punch in the conversation and in the activity. In the end, you had a great time with friends and family, associated with an experienced and practical host and didn’t mind that the party was partially subsidized by the punch distributor.

As I explore the blog invitations that are presented to me by the social web, I like the fact that I can freely measure the value of the host. I appreciate hosts who provide open communication so that I can ask why the “punch banner” is there on the page. I know that I can look at the conversation to determine if I can trust the site to be full of great conversation. I am grateful for the experiences presented to me, so an honest attempt to pay the bills makes perfect sense to me.

Managing editor Andy Serwer posed this question to a group of Silicon Valley technology leaders this past week. Om Malik, senior writer for the blog Gigaom reports that Fortune wants direction on the next technological frontier. I suggested in the comments that they consider discussing a network designed for Empty-nesters. Not a “Facebook for old Farts”, but more of a Ning for family events. I think Fortune needs to discuss the creation of the virtual family room, or a spot on the web where families can reenact all the wonderful events that have built their family albums and parental memories. Fortune has built its fortune speaking to the Baby Boomer throughout the years. Their discussion of technology should help them find a way to connect with their internet savvy generation Y children. Years of great memories in these families can and should be extended by a well positioned network. So Fortune – Where is the empty nest network?